We believe in the power of adventure. We’ve transformed a historic magazine into a club that provides access to incredible experiences and the chance to document your quests as one of our globe-trotting correspondents.
THE LATEST TRUE MISSION: OUR OWN BARREL OF BOURBON
TRUE BOURBON (Limited)
We've teamed up with Buffalo Trace, the oldest and most award-winning bourbon distillery in the country, to select our own barrel. You'll get an invite to join us at the distillery for an exclusive tasting weekend, voting rights on our barrel, a limited edition bottle, tasting kit, and membership to True for a year.
How It Works & What You Get
How It Works
Secure your share in our barrel in learn the art of tasting and selecting Bourbon from the masters at at Buffalo Trace. As part of our experience, you'll receive a limited edition bottle and tasting kit from Bourbon not available to the public, voting rights to choose our barrel, an invite to our Bourbon tasting weekend, and complimentary True membership for a year.
Barrel Voting Rights
As part of our Lucky Barrel, you’ll have the chance to choose among three aged barrels of Buffalo Trace. We’ll share the specs, video reports and invite you to a video conference call with Buffalo Trace’s master distiller to talk through the tasting notes on each barrel.
Limited Edition Bourbon + Tasting Kit
Our barrels are coming from Buffalo Trace's private stash, and contain flavor profiles not available on the market and aging potential. Your limited edition bottle won't be available anywhere else, and arrive for the holidays in a custom box with tasting kit and Glencairn glasses to properly sniff, swirl and toast our masterpiece.
Invites to Tasting Weekend
Participants will also receive invites to our Bourbon weekend experience in Kentucky (October 5th to 7th) as we descend on the historic Buffalo Trace Distillery to choose our barrel, taste from our stash of Pappy Van Winkle, visit our own racehorse and hit the track. ( Head here for our itinerary. (Limited Space + Additional Charge)
The True Lucky Piece
As part of the Bourbon experience, you’ll also receive a True Lucky Piece, the skeleton key to our world and membership badge. You’ll receive invites to our roster of exotic experiences around the world and access to True Mission Control, our club's editors and logistic experts who will guarantee your most ambitious adventure dreams to life.
WISE OLD BARRELS
Our third generation bourbon expert offers an illuminated tour inside Buffalo Trace's famed warehouses.►
ANSWER THE CALL TO ADVENTURE & APPLY FOR TRUE MEMBERSHIP
Our own barrel of bourbon is just the beginning. Our Lucky Piece Holders are crowdsourcing the first racehorse, starting our own partner winery, planning to acquire a private island, and roving the world documenting their own quests.
HOW YOU GET IN - THE TRUE LUCKY PIECE
The True Lucky Piece
Join our society of adventurers and receive The True Lucky Piece, our membership badge and the skeleton key to our world.
How It Works
Members receive exclusive access to our roster of exotic experiences around the world and the opportunity to work with our editors to get into the field and document their own adventures as roving correspondents.
The (3) Core Benefits of True Membership
1. Gain Access to Incredible Experiences
We’ve created a roster of extraordinary experiences that transcends the humdrum of everyday life. Whether it's the opportunity to get in on our Kentucky-bred racehorse or premium bourbon barrel, you’ll also receive an invite to our real life treasure hunt for Spanish gold coins in the highlands of Mexico, sail around the world on General Patton’s schooner, build our partner winery, attempt to solve the mystery of D.B. Cooper's identity, launch our annual summer camp, and learn the Danube waltz at our winter formal, among many other capers.
2.) Earn Correspondent Status
Join the ranks of Ernest Hemingway, John Dos Passos and other legendary writers in the revival of our historic adventure pulp, reporting to our audience of over 100,000 like-minded and intrepid souls. If approved, you’ll work directly with True’s editors, assignment desk and logistics team to journey to faraway lands and publish the story of your own adventures on our platform. We help Members secure media credentials (when appropriate) and connect them with the resources they need to power their most ambitious projects.
3.) Join Our Community of Vivadors
Members receive access to our exclusive community and the chance to develop lifelong friendships with like-minded adventurers. We have a vast and diverse rolodex, full of master escape-artists, boat builders, magicians, falconry experts, archers, bullfighters, just to name a few. As a lucky piece holder, you’ll have the opportunity to meet and collaborate with many renaissance men and women in this most unusual community. From the sherry bodegas in the south of Spain to the hutongs of Beijing, the True Lucky Piece has become a badge of fellowship and amity that is designed to last a lifetime and inspire others to achieve their own adventure goals.
Bonus: Exclusive True Tales + Ephemera
Along with updates from our pursuits, Members receive an all-access pass to devour our collection of swashbuckling adventure stories. Our archives include new True tales like traveling into the Caucuses of Russia with the last nomadic shepherds, chasing murderous goat herders in the rain-soaked hills of Galicia, along with historic, out-of-print stories like "The Dueling Cults of Borrussia" and "I Was A Zulu Spy" from the archives of old True Magazine.
You'll also receive a personal copy of our manifesto, discounted stays at our True Lodges in far flung locales, first-look invites to our ambitious schedule of events, access to our inventory of one-of-a-kind products, and a copy of the our Master List of hidden gems we’ve uncovered across the globe.